Home Uncategorized Birds Eye celebrate National Fish Fingers & Custard Day

Birds Eye celebrate National Fish Fingers & Custard Day

Tomorrow in the UK (Wednesday 3rd April) sees the launch of “National Fish Fingers and Custard Day” – a nod to the Eleventh Doctor’s discovery of the delicacy in the 2010 episode, The Eleventh Hour. Food manufacturers Birds Eye have produced a bespoke pack of fish fingers just for Matt Smith – replacing their Captain Birds Eye with The Doctor. Click on the pics for bigger versions and check out the press release below:

“Special edition fish fingers, with Captain Birdseye stepping aside for Dr Who, have been created to celebrate the 50th anniversary of the hit TV show and mark the launch of National Fish Fingers and Custard Day (Wednesday 3rd April) the favourite food of the eleventh incarnation of the doctor.
The bespoke pack featuring the Doctor has been sent to Matt Smith, the eleventh incarnation of the famous character, along with a year’s supply of Birds Eye Fish Fingers.”

Please note: these won’t be available in stores. (And it’s not a late April Fool either!)

Thanks to Stephen Lepitak

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Cameron K McEwan was the first owner and site editor of Blogtor Who since its creation in May 2008 until Dec 2015. A lifelong Doctor Who fan, Cameron has also written two books, The Who’s Who of Doctor Who and Doctor Who: The Big Book of Lists, and directed a film all about Doctor Who fans throughout the years, Who’s Changing - An Adventure In Time With Fans. Cameron also contributes TV and film news and reviews to BBC Radio London, Metro, Digital Spy, New York Observer and Den of Geek. He lives in London with his one trousers.


  1. I just have to inform you, it's not the National Fish Fingers & Custard Day, it's the Intergalactic Fish Fingers & Custard day. Or at least the international one… 😉


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